Mailstar

Graphic Design · Rochester, NY

Your First Impression Is

Our Business.

Print-focused design from a team that knows USPS regulations, production requirements, and what actually gets opened. You only get one chance — we make it count.

Design That Was Built for the Press.

Most graphic designers work in a world that starts on screen and ends on screen. Mailstar’s design team works in a world that starts with your goals and ends in your customer’s hands.

We design with print production in mind from the first concept — correct bleeds, press-ready color profiles, USPS-compliant layouts, and paper stock that complements the design. That’s what separates a print-savvy creative team from a general design shop, and it’s why our clients don’t get surprises when the job comes off the press.

"You only have one chance to make a great first impression."

Mailstar designs that impression for you — and then prints it.

Our Designers Know the USPS Rulebook So You Don't Have To.

Mailstar designs that impression for you — and then prints it.

USPS mail piece design has strict requirements — address placement, barcode clear zones, aspect ratios, and more. A design that doesn’t meet those specs can be rejected by the post office, returned for correction, or — worst case — mailed at a higher postage rate than you budgeted for.

Mailstar designers build every mail piece to USPS specifications from the start. No back-and-forth corrections. No rate surprises. No delays from a rejected piece at the presort facility. It’s one of the real-world advantages of working with a team that designs and mails under the same roof.

Professional Design

From Concept to Camera-Ready.

Branding & Identity

Logos, brand systems, color palettes, and typography guides for businesses that need a consistent visual identity across all their marketing materials.

Direct Mail Creative

Postcards, self-mailers, envelopes, inserts, and appeal packages designed for response — with USPS layout compliance built in from day one.

Print Collateral

Brochures, flyers, sell sheets, rack cards, business cards, letterhead, and any other printed material your business needs to look polished and professional.

Event Materials

Banners, signage, programs, invitations, and wide format displays designed to work across all your event touchpoints.

Nonprofit Appeals

Donation appeal packages, pledge forms, reply envelopes, and campaign materials designed to communicate urgency and inspire giving.

Production Services

File cleanup, prepress preparation, color correction, and print-ready export for files you've created elsewhere that need production-ready formatting.

Your Project, Simplified.

Design Here. Print Here. No Handoff Required.

When design and printing happen in the same place, the whole process gets simpler. Files don’t get lost in translation. There’s no back-and-forth between your designer and a separate print shop trying to figure out why the colors don’t match. No prepress surprises when a file isn’t set up correctly.

Mailstar’s design team and production team share the same building — which means your designer knows exactly how a piece will behave on press before a single sheet is printed. That’s how we catch problems early and deliver a finished product that looks exactly like what you approved.

Work We're Proud of.

Samples of direct mail, print collateral, and brand identity work for businesses and nonprofits.

Let's Get Started

Let's Design Something Worth Printing.

Tell us about your project — what you're trying to say, who you're trying to reach, and when you need it. We'll take it from there.

Healthcare Print & Mail

Healthcare Mail, Handled With Precision.

Mailstar prints and mails patient statements, billing notices, appointment reminders, and provider communications for healthcare organizations — with the accuracy, data care, and delivery reliability that patient mail demands. Rochester-built. Serving healthcare organizations nationwide.

Open letter on Heartland Clinic letterhead with teal logo, accompanied by a white business envelope with branding nearby.

Patient Communications

Direct-to-patient mail where accuracy and tone both matter — this is the mail your patients read most closely, because it’s about their care and their bill.

  • Patient statements and billing inserts, personalized per account
  • Explanation of benefits (EOB) and balance notices
  • Appointment reminders and recall notices
  • Patient education materials and care instructions
  • Provider transition letters (e.g., a physician relocating or retiring, with next-step options for the patient)
Heartland Clinic brochure set announcing NOW OPEN, featuring a doctor image and teal logo on light background.

Operational Mailings

The mail that keeps a practice, clinic, or health system running and known in its community — announcements, marketing, and administrative notices.

  • “Now open” and new-location announcement mailers
  • Provider and service-line marketing campaigns
  • New patient acquisition postcards and welcome mailers
  • Policy, insurance, and administrative notices to patient panels
  • Staff, board, and internal communications printing
Heartland Clinic brochure set announcing NOW OPEN, featuring a doctor image and teal logo on light background.

Patient Fundraising

For hospital foundations and health systems that fundraise from grateful patients, donors, and the community — appeal mail that reads like a mission, not a bill.
  • Grateful patient and annual appeal letters
  • Capital campaign mailings for facility or equipment fundraising
  • Donor acknowledgment and stewardship mailings
  • Gala, event, and foundation newsletter printing
  • Variable-data personalization by gift history and donor segment
Financial Services Print & Mail

Accurate, Secure Mail for Institutions That Can't Afford a Mistake.

Mailstar prints and mails acquisition campaigns, regulatory notices, and personalized marketing for banks, credit unions, financial advisors, and insurance providers — with the accuracy and data care financial communications require. Rochester-based, serving financial institutions nationwide.

Candlestick stock chart on dark background showing upward price movement with green and red bars

Personalized Marketing Materials

Statement inserts, cross-sell offers, and marketing pieces personalized to the account holder, built to feel relevant rather than like a mass mailing.
  • Statement inserts and cross-sell offers by account type
  • Rate and product offer mailers personalized by balance tier
  • New product and service announcement mailers
  • Loyalty and relationship-tier communications
  • Variable-data personalization by product interest or life stage
Candlestick stock chart on dark background showing upward price movement with green and red bars

Customer Acquisition Campaigns

Targeted mail built to win new account holders, cardholders, and policyholders, personalized by audience segment to lift response over a generic offer.
  • New account, card, and loan offer mailers
  • Insurance policy acquisition and quote-request mailers
  • Prospect list targeting by credit tier, geography, or life event
  • A/B tested offer and creative variants
  • Response tracking by offer code or unique landing page
Candlestick stock chart on dark background showing upward price movement with green and red bars

Compliance and Regulatory Communications

Get-out-the-vote mail timed to land in the final days before an election, when turnaround speed decides whether a piece arrives in time to matter.
  • Polling location and voting deadline reminder mailers
  • Turnout mail targeted to likely and persuadable voters
  • Absentee and early-voting reminder postcards
  • Rapid-turn production for election-week drop dates
  • Precinct-level variable data for hyper-local turnout messaging
Political & Advocacy Mail

Mail That Moves as Fast as Your Campaign.

Mailstar prints and mails voter outreach, fundraising, and GOTV mail for campaigns, committees, and advocacy organizations — with the rapid turnaround a campaign calendar demands and the confidentiality a campaign requires. Rochester-based, serving campaigns nationwide.

A hand holding a red-white-blue "I Voted" sticker with a desert town graphic at the top and stars at the bottom.

Voter Outreach Mailings

Persuasion and issue mail that reaches specific voter segments, districts, or precincts — the mail that makes the case before the final push.

  • Persuasion mail targeted by district, precinct, or voter segment
  • Issue and advocacy mail for ballot measures and policy campaigns
  • Introduction and biography mailers for candidates entering a race
  • Geographic and voter-list targeting built from your voter file
  • Variable-data messaging by demographic or geographic segment
A hand holding a red-white-blue "I Voted" sticker with a desert town graphic at the top and stars at the bottom.

Fundraising Campaigns

Direct mail fundraising appeals for candidates, committees, and PACs, built to convert a supporter into a donor and a donor into a repeat donor.

  • Candidate and committee fundraising appeal letters
  • PAC and advocacy organization donor appeals
  • Personalized asks by donor history and giving level
  • Time-sensitive matching-gift and deadline appeals
  • Reply devices and response tracking built into every piece
A hand holding a red-white-blue "I Voted" sticker with a desert town graphic at the top and stars at the bottom.

GOTV Communications

Get-out-the-vote mail timed to land in the final days before an election, when turnaround speed decides whether a piece arrives in time to matter.
  • Polling location and voting deadline reminder mailers
  • Turnout mail targeted to likely and persuadable voters
  • Absentee and early-voting reminder postcards
  • Rapid-turn production for election-week drop dates
  • Precinct-level variable data for hyper-local turnout messaging
Retail, Real Estate & Local Business Mail

Mail That Drives Foot Traffic, Leads, and Listings.

Mailstar prints and mails farming postcards, listing announcements, promotional campaigns, and loyalty mailers for real estate professionals, retailers, and local businesses — targeted, personalized, and priced to make the math work. Rochester-based, serving businesses nationwide.

Red sale sign with white 'SALE' text in focus against a blurred store backdrop.

Promotional Campaigns

Seasonal and grand-opening mail built to get customers through the door, timed to the moments that matter most for your business.

  • Seasonal and holiday promotional mailers
  • Grand opening and new location announcement mailers
  • New product or service launch campaigns
  • Customer acquisition mail for new trade areas
  • Multi-location and franchise campaign rollout support
Red sale sign with white 'SALE' text in focus against a blurred store backdrop.

Customer Acquisition Campaigns

Offer-driven mail that gives customers a reason to act now, built to be redeemed, not just read.
  • Percent-off and dollar-off coupon mailers
  • Buy-one-get-one and bundled offer postcards
  • Loyalty and repeat-customer offer mailers
  • Limited-time and seasonal discount campaigns
  • Trackable offer codes and redemption reporting
Red sale sign with white 'SALE' text in focus against a blurred store backdrop.

Branded Print Collateral

The printed materials that carry your brand in-store and beyond, consistent across every location, however many you have.

  • In-store signage and point-of-sale displays
  • Take-one cards, menus, and product sheets
  • Branded packaging inserts and thank-you cards
  • Multi-location brand consistency kits
  • Event and trade show print collateral
Education Print & Mail

Mail That Moves Students Through Every Stage.

Mailstar prints and mails admissions packets, enrollment notices, student billing, and alumni communications for schools, colleges, and educational programs — personalized and on schedule with the academic calendar. Rochester-based, serving institutions nationwide.

Graduates tossing black mortarboard caps into the air against a clear blue sky, celebrating graduation.

Admissions & Enrollment

Mail and print that builds visibility for open houses, admissions events, and campus programs — the pieces that get a prospective student or family to take the next step.
  • Open house and campus visit day promotion mailers
  • Admissions event and info session invitations
  • Program and department launch announcements
  • Seasonal enrollment pushes for fall, spring, and summer terms
  • Prospect outreach personalized by program interest or region
Graduates tossing black mortarboard caps into the air against a clear blue sky, celebrating graduation.

Student Communications

Financial aid, scholarship, and incentive offers that move a prospective family from interested to enrolled — the closest thing education has to a retail “offer.”
  • Scholarship and financial aid offer letters
  • Application fee waiver and early-decision incentive mailers
  • Travel-incentive offers for out-of-area campus visits
  • Continuing education and certificate program promotional offers
  • Alumni and community program registration discounts
Graduates tossing black mortarboard caps into the air against a clear blue sky, celebrating graduation.

Alumni & Advancement

The printed materials that represent your institution in a prospective family’s hands, built to the same quality standard as any admissions letter.

  • Viewbooks and admissions brochures
  • Campus maps and orientation packets
  • Program-specific fact sheets and department brochures
  • Alumni magazines and newsletters
  • Event programs, banners, and signage for open houses and commencement
Nonprofit Print & Mail

Fundraising Mail That Respects Your Mission and Your Budget.

Mailstar prints and mails appeals, acknowledgments, membership renewals, and event invitations for nonprofit organizations — personalized at scale, priced to stretch every donor dollar. Rochester-rooted, serving nonprofits nationwide.

Letter from Root Gallery with abstract mural header and body text on left; two white envelopes with green logo on right.

Fundraising Campaigns

Annual appeals, year-end giving, and acquisition mail personalized to make every ask land, plus the acknowledgment letters and membership renewals that keep donors coming back.
  • Annual appeal and year-end giving campaigns
  • Donor acknowledgment and thank-you letters
  • Membership renewal series by lapse date and level
  • New donor acquisition mailings
  • Variable-data personalization by giving history and ask amount
Letter from Root Gallery with abstract mural header and body text on left; two white envelopes with green logo on right.

Event Invitations

Gala invitations, save-the-dates, and RSVP mailers designed to drive attendance and sponsorships for your organization’s signature events.
  • Gala and fundraising event invitations
  • Save-the-date mailers and RSVP reply cards
  • Sponsor and table-purchase outreach
  • Volunteer and donor appreciation event mailings
  • Post-event thank-you and photo recap mailers
Letter from Root Gallery with abstract mural header and body text on left; two white envelopes with green logo on right.

Annual Reports

Impact reports and newsletters that keep your mission visible between asks, printed to the same quality as your appeal mail.
  • Annual impact reports for donors and board members
  • Quarterly or seasonal newsletters
  • Program updates and outcome summaries
  • Financial transparency and stewardship reporting pieces
  • Grant-funder update mailings